Just a few days after the big International Christian Retail Show in Atlanta last week, we get the news that Wal-Mart wants in on the action. Action figures to be precise. They are now going to be selling some “biblical”ones at some 425 stores.
There’s no wonder. The sales of “Christian”products have broken past the $4.6 billion dollar per year mark. Up to this point, Wal-Mart has only had 33% of the market, but they’re hoping to up that with toys based on biblical stories like a 3-inch figure of Daniel in the lion’s den, a 12-inch talking Jesus doll and 13-inch Samson action figure. They’re hoping these toys will see strong “demand.” But one manufacturer is billing this as a “battle for the toybox.”
Really? Wow! I am so impressed by Wal-Mart’s love for spiritual things! I mean, think of the battle could be held just on Wal-Mart’s shelves! There are plenty of figurines of ghoulish, grotesque monsters and such that reside on those toy aisles that Samson and David could fight against.
I wonder which ones will win “the battle”?
Isn’t this an amazing opportunity for the kingdom of God? I can’t wait to see how much God blesses Wal-Mart for their entry into “retail ministry”!