Church by the Glades (Castle Springs, FL) provides the latest example of today’s church leaders betraying their complete lack of confidence in the Gospel. This church seeking to lure new visitors to attend church by offering them $15 iTunes gift cards and a chance to win an iPhone.
Here’s how to score the schwag. Be a first-time visitor to any of their sermons during a three week series entitled “I: Living in a Self-Absorbed World,” and you’ll get a $15 iTunes gift card. If you fill out the “connection card” you’ll be entered into a drawing to win an iPhone.
What is so ironic about this is the description of the sermon series on their website:
“Is life all about you? Our society will tell you yes. But what does God say about how you should live? The Bible teaches that if you want to be considered GREAT, you must learn to SERVE (Matthew 20:26-28)! Starting August 18th, Pastor David Hughes will spend 3 weeks talking about how to avoid the self-absorbed mentality.”
What do they not get about how they are contradicting their message by their method?
Lest we think twice about their method, a SBC spokesman is quick to defend:
“The method is fair game as long as it’s not illegal, immoral or against scripture,” Oldham said. “The message must never be compromised.”
Um, but it is. Aren’t they attempting to increase attendance by blatantly tapping into people’s self-absorption so that they can preach against being self-absorbed?
Furthermore, isn’t this illustrative in highlighting how little many of today’s church leaders ever consider their methods to be potentially undermining to their message?
Yeah, it’s clever. Yeah, it’s creative. And to way too many of these guys, that’s the zenith of achievement. Too bad that good content (the content of Scripture) takes a backseat to the all-important goal of creativity like this.
(HT: Jeff Symkil)